Tag: Advertisement, art, digital media arts
Author: Madeline
Madeline is a digital media arts student planning to transfer to ASU. She is 21 years old and attending her third year of college. She intends to finish her associate's degree and then pursue a Bachelor of Applied Science degree in Graphic Information Technology. She also intends to complete the Communication Competence in the Workplace certificate. With this project, she hopes to become a better communicator of essential and reliable information, a better narrative storyteller, and learn how to capture and maintain an audience's attention. Understanding your audience is a crucial skill that is applicable to many different types of careers. When it comes to graphic design, knowing your audience can help you convey information better and potentially reach more people. Madeline hopes this project will make her a better researcher, allowing her to learn about different audiences and apply her knowledge to her work. She also believes these skills apply to many fields, so she will have a good skillset even if she doesn’t continue graphic design.
Hi Medeline! I think that you design for your ad does a really good job of capturing the easthetic of TikTok and the kinds of ads and posts that are on the platform. It’s definitely busy with the different caption boxes but I think that that suits the intended look that you were going for. I think that the title that you gave the ad is eyecatching and provocative, very effective use of space and language with that one. It’s a snappy call to action that makes you want to read more.
One thing that I will critique is that some of the text on the bottom seems like an afterthought. The plug for the website should be more prominent to have people click through or look it up afterward. It’s hard to convey all of the information on a still so I think in this case making a short video would have lent itself more to your ad. I can already hear the ai voice over! The QR code is an odd choice since presumably you’d be watching it on a smartphone (though admittedly I don’t use TikTok so there might be a feature that allows you to click on QR codes.) Overall I think that you made an effective ad!
I love how your ad effectively highlights the importance of comfort and health in the creative process. It’s so easy to overlook our well-being when we’re immersed in our projects, but the thing you are promoting seems like a game-changer. I love how you emphasize that art should be enjoyable and accessible, and it’s great to see people advocating for tools that help us maintain our creativity and passion with minimum physical strain. I especially enjoy the color pallet you’ve chosen. The yellow of the main title brought my eyes to it instantly, and I really like how you made one featured image version and then a more in-depth flyer within the post itself. The layout is visually appealing and easy to navigate, which makes it super inviting for potential customers. Using a qr code instead of a link is also a huge space saver and allows you to fill what would’ve been a link with other information. It also makes it quick and easy to pull out my phone and snap a pick instead of typing out the url.
Additionally, I appreciate that you included information on how these pens can prevent repetitive strain injuries. Overall, this is a fantastic advertisement that genuinely speaks to the needs of students like us!
Hey Madeline, I just checked out the ad you created for ergonomic tablet pens, and I have to say—it’s really impactful! The bold headline, “Take Control: Stop Letting Art Be Painful!” immediately grabs attention and speaks directly to a pain point that many artists, including myself, experience. It’s a solid way to draw viewers in. The contrast between the bright yellow headline and the softer background makes the message pop even more. I also love how you structured the copy—starting with an empathetic tone about the struggles of repetitive motions and how they affect people with arthritis, Parkinson’s, and carpal tunnel. It’s relatable and offers a clear solution with ergonomic tablet pens, giving hope to those suffering. The pink and white text boxes create a nice visual break, helping the message flow smoothly. It’s informative while still concise. The call-to-action at the bottom with the QR code is a smart touch, making it easy for viewers to learn more or make a purchase. I’d love to hear more about your thought process: What inspired you to focus on this issue? How did you decide on the color palette and fonts? Great job on this—it’s informative and visually engaging! Best, Moises
Hey Madeline, I really like your advertisement. The way you format it from top to bottom is a great idea and can allow the viewer to skim-read it easily if they are in a hurry. The bright and bold top of the letters is another good idea. The font choices help grab the reader’s attention, if only for a moment. The choice of words for the topic, “Stop Letting Art Be Painful,” is also very good and can create a sense of relatability for the artist community. The second bright pink box is also a good stylistic choice because it can be another eye-catching tactic. The second box, being a lighter color, can also help with the hierarchy. However, I was wondering why the box’s roundness isn’t the same as the top. I also don’t know why there is a small text informing where you can find the pens at the bottom of the ad. It could’ve been added to the lighter box or made into its own but small directly below. I also like that you added a QR code at the bottom left. The code can significantly help you when advertising if the viewer quickly passes by. Great work on this. Have a great day!